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The Brits have landed!

November 2015

The world’s leading quit smoking franchise finally arrives in the USA

John Dicey, CEO & Senior Facilitator of Allen Carr’s Easyway US is a man in a hurry. Tasked by his mentor, Allen Carr, to spread his method across the globe, he quickly racked up more than 50 countries and has finally set his sights on the USA!

Just in time for the Great American Smokeout on 19th November , Allen Carr’s Easyway, the world’s most successful quit smoking method, is delighted to announce the launch of its legendary quit smoking centers as a franchise offering in the USA for the first time.

From November 2015, Allen Carr’s Easyway To Quit Smoking Centers in Manhattan LA and Denver will be joined by Allen Carr’s first USA franchisees in New Jersey and Wisconsin .  The new teams in New Jersey and Wisconsin are already in training and hope to be fully operational by mid 2016.

In the past 30 years, Allen Carr’s Easyway method, which originated in London, England, has cured an estimated 30 million smokers worldwide.

The quit smoking centers have gained fame and recognition around the world for their remarkable 90% success rate(based on a three-month money back guarantee) and the method has already been enthusiastically supported by an array of influential US celebrities, such as Ellen de Generes Ashton Kutcher Anjelica Huston Chrissie Hynde Harvey Weinstein , and Lou Reed who all used the method to quit smoking with Sir Richard Branson and Sir Anthony Hopkinsamongst many notable Brit supporters.

The live seminar program that is delivered at Allen Carr’s Easyway To Quit Smoking Centers has been rolled out to more than 50 countries worldwide on a franchised basis over the past 30 years and after painstaking research and legal processes is now launching throughout the USA.

During the five-hour live seminar sessions attendees are encouraged to smoke as usual until they are comfortable enough to smoke a ritual final cigarette. Two further back up sessions are available free of charge for the few that require them and if smokers fail to quit having attended all 3 seminars within 3 months without postponing/failing to attend an appointment their fee is refunded in full.

Easyway is different to other smoking cessation methods as it focuses on the reasons why smokers smoke rather than why they shouldn’t. Smokers already know that it is unhealthy, costly and often anti–social. The method removes the smoker’s belief that smoking provides any sort of genuine pleasure or crutch. It removes the feeling of sacrifice and deprivation and therefore rids the smoker of the fear of quitting.

John Dicey, Worldwide CEO & Senior Facilitator  at Allen Carr’s Easyway comments:

“We’re based in London and have been working on our American launch for many years now, offering our live seminars in specific test areas of the USA.  We wanted to make sure we had the best procedures in place and that the timing was 100% right. We have overcome huge challenges in terms of ticking all the boxes required of franchise organizations that want to operate in the States.  We are delighted to finally be able to offer the Easyway live seminar sessions in the USA, with plans to have franchisees in at least 20 states by the end of 2016. We look forward to helping millions of Americans quit smoking and allowing them to enjoy being free of nicotine.”

The Easyway method has been applied to many addictions and the launch of the franchise network in the USA coincides with the expansion of the organisation’s publishing program across North America. As well as the bestselling Easyway To Quit Smoking and Easyway To Quit Drinking books, the range available in the USA has now been extended to include more recent titles such as Quit Smoking Now, Quit Drinking Now, Easyway To Lose Weight, and Easyway To Quit Gambling.”

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