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Press Release June 4th 2008 : Allen Carr’s Easyway & Ubisoft

June 2008

PRESS RELEASE: Allen Carr’s Easyway & Ubisoft

Ubisoft to Bring Allen Carr’s Easyway to Quit Smoking to Nintendo DS in November 2008

London, England – June 4th 2008 – Ubisoft has announced that it will develop and publish the video game based on the successful Allen Carr’s Easyway to Quit Smoking method. Designed for the Nintendo DS, Allen Carr’s Easyway to Quit Smoking is scheduled for release in November 2008.

The book, Allen Carr’s Easyway to Quit Smoking, is an international best-seller that has been published in 50 countries and Allen Carr’s Easyway network of centers spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr’s Easyway books, centers or DVD in order to quit smoking. The method removes the smoker’s belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of quitting. The centers offer a full money back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.

Brought to an exciting interactive platform, the Nintendo DS, the delivery of Allen Carr’s Easyway method will take on a whole new dimension. Players will be actively participating in the game’s content as they input the details of their smoking habits and even select their own Allen Carr’s Easyway coach to take them through the process of quitting.

Developed in conjunction with Allen Carr’s top experts, the game echoes the philosophy of Allen Carr’s Easyway method, enabling players to be entertained, challenged and to quit smoking at the same time.

“Ubisoft’s creative team has worked hard to deliver a game that successfully communicates Allen Carr’s Easyway method via play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.”

Robin Hayley, managing director of Allen Carr’s Easyway to Quit Smoking, concurs. “There was an amazing synergy between Allen Carr’s Easyway team and Ubisoft as we worked on this project,” he said. “Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic and highly effective way.”

Book copyright © Allen Carr’s Easyway (International) Limited, 1985, 1991, 1998, 2004.

© 2008 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 25 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of €928 million. To learn more, please visit www.ubisoftgroup.com

About Allen Carr’s Easyway to Quit Smoking

Allen Carr, a chain smoker for 33 years, successfully quit in 1983. He realized he had discovered a method which could enable any smoker to quit easily, painlessly and permanently and embarked on a mission to cure the world of smoking. What started as a one man crusade quickly developed into a global organisation with a world class reputation and a network of centers in over 40 countries, with publishing interests in more than 50. Allen Carr’s Easyway organisation is proudly ensuring that Allen Carr’s legacy achieves its full potential. To learn more, please visit www.allencarr.com

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